Wellness Beacon

Role: Product Innovation, Creative Direction, Experience Design, Strategy

The challenge was to create a residential amenity that could be integrated into virtually any housing environment while serving as a meaningful market differentiator. Rather than adding another recreational feature, I developed a scalable experience that fosters wellness, community, education, and purpose.

The Wellness Beacon transforms underutilized spaces into vibrant community gardens using aeroponic Tower Garden technology. Designed for apartments, senior living communities, rehabilitation centers, and multifamily housing, the platform creates a "tower-to-table" experience where residents can participate in every stage of the growing process—from planning and planting to harvesting, cooking, and sharing seasonal produce.

More than a garden, the Wellness Beacon was conceived as a catalyst for connection. Residents build relationships, learn new skills, improve nutrition, and experience the satisfaction of growing food together. The harvest extends beyond the property through partnerships with organizations including the LA Mission and Food Cycle LA, allowing residents to donate fresh produce to neighbors experiencing food insecurity.

By combining product innovation, placemaking, and community engagement, the Wellness Beacon demonstrates how thoughtful design can improve quality of life while creating lasting value for residents, property owners, and the surrounding community.