THE “LOOKBACK”,
A WINDOW IN TIME.
A FIXED VIEWPOINT PERSPECTIVE STAND-UP INSTALLATION.
“LOOKBACKS” rely on knowing where historic images were taken and creating a semi-transparent image installed at just the right place to align with todays landscape.
LookBackRole: Creative Direction • Product Innovation • Experiential Design • Branding • UX Strategy
Experience history from the place it happened.
LookBack is an experiential storytelling platform that reconnects people with the history of the places they're standing. By precisely aligning historic photographs with their original vantage points, each installation creates a window into the past, allowing visitors to experience history from the exact location where it unfolded.
Originally conceived as a public art installation, LookBack quickly evolved into a scalable platform for tourism, education, cultural institutions, campuses, and brand partnerships—transforming archival photography into immersive, location-based experiences that encourage exploration, conversation, and discovery.
Prior to the pandemic, the concept advanced into partnership discussions for an installation at the Santa Monica Pier with Wells Fargo. I also developed expansion concepts for USC, UCLA, Venice, Santa Monica, Downtown Los Angeles, Culver City, and Las Vegas, demonstrating how the platform could adapt to communities, campuses, and destinations of every scale.
Beyond the physical installation, LookBack was envisioned as a connected experience capable of integrating mobile content, storytelling, historical archives, educational programming, social sharing, sponsorships, and commerce—creating new ways for people to engage with the places around them.
My Role
• Product Vision
• Creative Direction
• Experience Design
• Branding
• Business Concept Development
• Partnership Presentations
• Public Installation Design
LOOKBACK ACTIONS: DRIVE DEEPER BRAND ENGAGEMENT.
LookBack’s feature specific engagement actions that can drive commerce, social amplification, relationships, and
prolonged engagement.
LookBack Actions deliver greater ROI and measurability for your brand.
