Disney Springs

Role: Creative Direction, Experience Design, Environmental Design, Branding

Commissioned to develop a concept for a Disney Springs–branded venue, I helped envision an immersive hospitality experience that could be adapted across Disney destinations. Using themed environments, custom graphics, and carefully curated artifacts, the concept explored how storytelling, architecture, and environmental design could create an authentic sense of place before a guest ever stepped inside.

My role included creative direction, environmental design, branding, presentation design, and the development of experiential assets that translated Disney's storytelling philosophy into a cohesive hospitality concept. By blending fabricated artifacts, graphic elements, and atmospheric details, the project demonstrated how thoughtful design can transform a space into a memorable guest experience.