Yokohama Tire
Almost 5 years working the brand. 2 days a week in the YTC office with the marketing department. Responsible for defining, driving, and implementing strategic branding, creative design, and leadership on all content and execution, working directly with marketing department daily through all platforms and channels.
Work included campaign advertising, branding, social, print, digital, environmental, launches, in-store, and B to B. Partnerships included Chelsea FC, Porsche, LGPA, IMSA, Nitro Circus, Spartan Race, Pikes Peak International Hill Climb, Nitro World Games, Nitro Rally Cross, SEMA Ignited, Crandon International Raceway, NORRA, and much more.
