SANTA MONICA: A LOOK BACK TO 1902 FROM TODAY

Published by: Arcadia Publishing

Exhibited at the Santa Monica History Museum, summer 2018.

“Santa Monica: A Look Back to 1902 from Today” it is a story of place, that juxtaposes historic photography with contemporary life.

Specifically, the project is 110 locations in Santa Monica shot from the same place over 115 years apart. It’s a book born from a book called Santa Monica Fire Department, Souvenir Book of Santa Monica, 1902, that I found as a child while living in the former home of Edmond S. Gillette, the S.M. city mayor in the 1930s. I recently rediscovered the “souvenir” book, which contains 110 photographs of Santa Monica–as it looked over a century ago.

What is revealed in this objective approach to a “then and now” is what and how “we” as a culture have prioritized, from urban design, to architecture, transportation, retail spaces all the way to fashion.

 

Paid social promoting the book / exhibit.

 

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Previous
Previous

Wellness Beacon | Product Design, Concept Design

Next
Next

Jacob Masks | Branding / Design / Animation / Packaging / CRM / EM / DM / Purchased Social