YOKOHAMA TIRES

Yokohama Tires has three major tire categories, consumer, commercial (truck tires) and OTR (industrial tires). For the last 3 years I have been working directly as well as thru the agency to create whatever communication tools are needed. Be it advertising campaigns that run from print, web to social, in-store POP graphics, environmental design for their all divisions, trade shows, B to B materials as well as designing their walls of their corporates offices. I also work with all their sponsorships from Porsche, Chelsea FC, LPGA, Nitro Circus and Spartan Races to create duel branded materials that work cross platform from event design to social and web promotions.

Category
Branding, Campaigns, Design, Environmental